Self reflect! Ask questions! Shake Perception!
Stimuli is the love project for Avant Garde fashion photographer Jaun M. He commissioned me to produce an Identity including creative direction across his branded imagery.
Stimuli explores deep emotive narrative, aiming to inspire the observation, reflection and thought behind the fashion we wear and the meaning the designer is trying to convey to their cult following of fans.
The art directed image conveys a world where we only see with our emotions. What if we could see the brains reaction in honesty, just raw emotion?
Carmen Holder survived a horrifying experience, after attempting suicide by stabbing herself in the heart. After her long recovery she began to realise that if she could come back from that - then her life should be dedicated to life and the realisation of life's beauty.
She chooses to Dare to Live - by being inspired and inspiring others. A survivor, public speaker, author, fitness photographer, Zumba instructor and holistic wellness expert.
Noisin aims to facilitate the desire of its audience, which is to liberate themselves from the dying concept of identity. It was understood through in-depth research, that the reason behind this desire is from the static sameness that saturates the tools we use as a collective (males claiming masculinity looks like 'x') to express the self. Fashion, Lifestyle and culture.