Ever clicked on an Ad only to be taken to a website that looks completely different than the content you had just seen? Felt confused? Wondered if it was legitimate or credible? You can bet you audience will.
All one needs to do to gain confirmation, is type in google 'what great brands do' and the mountain of articles all point to the same detail for both the visual identity and the manner in which business's conduct themselves, this article included. They all stress the importance of consistency. Fast Company one of the most highly regarded and credible business insights to both brand and a business cultural methods of function, stated in their article under 'What Great Brands Do' that consistency across the board from how you communicate to your audience, what you communicate and yes how you visually communicate needs to be consistent.
Having any flaw in this precise mix, can and most likely will - leave your audience feeling stranded in content, unsure if you're the real deal and even consider going else where. Many small brands fall victim to this sad mistake.
Most specialist / professional designers will construct what is known as a style guide as a part of your identity package and more often than not most designers whom design brands will create a manifesto as well. SO what are these exactly?
Quite literally it is your guide to maintaining consistency across the board. Your style guide will dictate visual rules that will keep your content in line, whilst a manifesto will keep your communication through brand story and tone of voice etc, in line as well! No more employee excuses for using that random colour or replying to audience engagement incorrectly!
Why get it printed professionally?
Because with a hard copy, content or pages can't be modified or lost by contracted professionals or unprofessionals however you want to look at it (yes that can happen). Better yet it also can be on hand, taken to photoshoots, and presented beautifully when pitching a collaboration with your polished manifesto. It makes you seem like you have got it together.
Absolutely. Manifesto's and Style Guides take a designer time to develop and present in an effective manner. Professionals in the industry do their research! Almost as important as research they ensure that they become familiar with your business as much as possible. I was trained by a designer that instilled in me, the need to dive into a project as much as possible, Beck Storer. She was right! By doing this I found out details that would have otherwise been over looked! For instance maybe my clients audience preferred an online form of contact over a face to face, or that their audience wanted what they were offering in a package deal over individual offerings etc. All this data is crucial to identifying viable and effective solutions, and it is worth paying a designer locally to do that.
Get a Creative up in your business?
Yes! Let us see your inner workings of your business. By knowing how you work best or not so well, we can assist by implementing communication strategies, research methods and or tools that could potentially improve or highlight these details. Designers, good ones, don't just sit behind their mac and click buttons! Most of us are creative's and make our living by ensuring success in our clients endeavours. Its time to make us a member of you team! Trust with your designer is paramount! If you cannot trust your designer then you're not likely to convey all the details necessary for effective results, and your design outcome will be flimsy and weak at best.
We study hard at university for a long time, gain experience and develop strong methods of research alongside industry peers and clients. We dig deep, tap into the emotional relevancy, uncover stories, reveal new discoveries, find audiences and connect you with them, arm you with technical knowledge to ensure you're on track and then we construct effective visual strategies that highlight these values to your audience. Thats only half of it these days!
If you want the best out of your designer, then give them the tools they need to accomplish it. I am friends with my clients. To me they are like family. They respect my worth and I respect theirs. It is a happy union, and for you it should be as well. Whilst I am sure some stranger offering a fee of 20 dollars from far away will be quick, I think its safe to say that the solutions will not be worth the 20 dollars you spend.
If you love your business, if you care about succeeding and you value and respect your team, then invest in effective design and hire local professionals.
If you have any questions, want to book a meeting and have a chat - see if I can help you out, send a message via the contact section on this page and lets get started.