Community, what does it mean in building a business? Wholistic practice and mindset sounds bizarre and out of context when talking about branding for a startup. I get it! Hippies come to mind or that strange yoga teacher that talks about kale, but what it has done for my clients and my own process is un questionably profound - no I don't mean an inspirational quote - memes or kale - I am talking about mindset techniques.
I have been on the branding side of the fence for my clients for the longest time, but recently have taken the dive into starting my own store online. So here it is. Lets blend the creative with the business and see what happens.
Your mind, body and soul are the pillars that will carry you into your day. What you think and how you feel in response to it, will build your experience. In the last few days I have learnt the power of community - more than ever before. However in order to find it, I had to become even more sensitive to myself.
When you open those eyes in the morning, and the sun is casting light from behind the blinds and you feel heavy... ask yourself...
What do I want to feel?
I truly am ready and aware, that this project may be confronting, weird to some or even confusing to others.
...I had to learn the art of balance. To note my extremes and then channel them into more useful aspects...
"Realisation : As love develops and matures, dreams and imaginings give way to action. Emotion is lent structure through deeds, rituals and rites of passage." NGV Love Exhibit
Ever clicked on an Ad only to be taken to a website that looks completely different than the content you had just seen? Felt confused? wondered if it was legitimate or credible? You can bet you audience will.
Freelancing is a lonley journey with many road blocks, How I have decided to overcome this, or should I say 'WE'