Awake, is a deep uncovering of my creative process and self discovery through experimentation, research and self analysis.
When I was just a student in design, I was lucky enough to be taught by industry professionals with a strong focus - that style and no substance is useless and that you should embrace your uniqueness, your story.
I was originally a fairly timid individual, and made attempts to hide my weird. What I discovered is my self and that my uniqueness was never something I had to acquire, it was something I had to realise.
She is an Ambassador of Life.
Carmen Holder survived a horrifying experience. After her long recovery she began to realise that if she could come back from that - then her life should be dedicated to living a fulfilled life and sharing what she has come to know.
Carmen commissioned me to create a brand, identity and creative direct her upcoming documentary Dare to Live (coming soon).
I was commissioned by experiential design studio Sandpit, to design the the interface layout for the new ACTF children's television series, Little Lunch's app.
The app allows fans of the show to make up their own mini episode of Little Lunch, by interacting with the story writing process within the app.
Sandpit's incredible Experiential design allowed an easy conclusion of graphic application and an effective result which went on to earn "Best Interactive Production" in the 16th Screen Producers Australia Awards. You can see more of Sandpits work [ here ].
Celebrate life's special moments!
Paula Hoyos is a Melbourne based Event Stylist, specialising in custom crafted design elements and styling. She works nationally in Australia based in Melbourne.
Paula values the power of memory making. Her approach is to enhance the experience through emotive touch-points, carefully crafted by hand to create bespoke expressions that not only set the tone, but also lock in the moment. Memories can often fade, but Paula has found a way to ensure the feeling is not forgotten.
As a case study, I wanted to give some soul to the soulless Southgate Shopping Centre. One Four Four! Inspired by the exact geographic location terminology - 144 is the exact location from South. The concept was to create a personal relationship between the space & the people who engage with it.
Personal Branding, Coming Soon.
Self reflect! Ask questions! Shake Perception!
Stimuli is the love project for Avant Garde fashion photographer Jaun M. He commissioned me to produce an Identity including creative direction across his branded imagery.
Stimuli explores deep emotive narrative, aiming to inspire the observation, reflection and thought behind the fashion we wear and the meaning the designer is trying to convey to their cult following of fans.